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Guidelines and Tips for Images

This article provides the key criteria and do’s & don’ts for images on the TWINT donation portal to ensure your visuals are effective and appropriate for your target audience.

Images used in your organization profile or campaign must be responsible and in line with the tone of the portal. The following criteria apply to all images on the TWINT donation portal. TWINT Spotlight campaigns have additional requirements.

Your images must:

  • Authentically reflect the purpose and values of your organization
  • Respect the dignity, safety, and privacy of the people depicted
  • Be shown in a clear, understandable, and realistic context
  • Comply with applicable data protection laws
  • Be technically high-quality and professionally produced
  • Be created under fair and as CO₂-efficient conditions as possible

Not allowed are:

  • Black-and-white images
  • Image collages
  • Images with embedded text or logos
  • Shocking or brutal images
  • Patronizing or power-imbalanced portrayals
  • Reproduction of stereotypes or clichés

Failure to comply with these guidelines may result in your organization being temporarily removed from the TWINT donation portal until the image material is replaced. Planned campaigns may be cancelled. Weunity reserves the right to review your images based on additional criteria.

How to convince potential donors

Powerful images are key to the success of your organization on the TWINT donation portal and should be chosen responsibly. Consider the following aspects:

  • Create emotional closeness: Show positive moments – hope, help, impact
    Use light & composition consciously: Friendly lighting, clear structure, natural colors
  • Empowerment over pity: Present people as active agents, not helpless victims
  • Secure rights and consent: Always obtain clear consent from the people shown
  • Maintain cultural sensitivity: Whenever possible, work with locally experienced photographers
  • Promote diversity & inclusion: Show a variety of age groups, genders, backgrounds, and life situations

Are you currently preparing image material for the TWINT donation portal and unsure about your selection? We're happy to support you – just contact us at support@weunity.com. Together we’ll ensure a compelling presence for your organization.