Increase the visibility of your fundraising projects with targeted campaigns
Find out everything about the different campaigns you can set up in the TWINT Giving Portal.
Table of Contents
- Spotlight Campaigns – Nationwide Presence in the TWINT App
- Featured Campaigns – Targeted Donor Engagement
- Emergency Relief Campaigns – Quick Response in Crisis Situations
Whether it’s nationwide presence in the TWINT app, personalized campaigns on the TWINT Giving Portal, or emergency relief situations, we have the right offer for your organization. To book a campaign, your organization must already have an existing profile on the TWINT Giving Portal.
Spotlight Campaigns – Nationwide Presence in the TWINT App
Maximize your reach: Whether as a standalone campaign or a valuable addition to your existing media mix, TWINT Spotlight campaigns offer a unique opportunity to reach over 5 million active users in the TWINT app. Increase your brand awareness among new target audiences.
Gain and retain new donors: A placement in the Spotlight significantly increases the visibility of your campaign and organization, helping you attract new donors, strengthen bonds with existing supporters, and fundraise for specific projects – directly through Switzerland’s most widely used payment app. Depending on your goals, you can either book an entire Spotlight campaign exclusively for your organization and theme or share a campaign with up to five other organizations during special occasions like Christmas.
In addition to the Spotlight placement, your campaign will also be promoted as a Featured Campaign for four weeks, further increasing its reach and visibility.
Key Facts
- Average reach: 5,000,000 - 7,500,000 impressions*
- Spotlight duration: 2 weeks
- Featured Campaign duration: 4 weeks
- Average click-through rate: 0.60% - 0.75%*
- Number of participating organizations: 1-6 *Average values for campaigns (excluding December & special campaigns) – figures subject to change.
Costs
- Cost-per-click (CPC): From CHF 0.80 (varies by season and number of participating organizations)
- One-time setup fee: CHF 360
- Each campaign has a predefined cost limit.
Are you interested? Contact us at support@weunity.com to learn more.
Featured Campaigns – Targeted Donor Engagement
Versatile and flexible opportunities: With a Featured Campaign, you can target and personalize communication to over 300,000 annual users, even with a smaller budget. For locally active organizations, the campaign can be displayed only in selected regions. Reach interested donors directly in the TWINT Giving Portal and draw attention to your message.
Key Facts
- Average reach: 1,000 - 5,000 impressions*
- Duration: 4 weeks
- Average click-through rate: 4.5% - 7%*
*Average values for campaigns (excluding December & special campaigns) – figures subject to change.
Costs
- Setup cost: CHF 220
- CPC: CHF 1.60 per click
Are you interested? Contact us at support@weunity.com to learn more or to start your campaign.
Emergency Relief Campaigns – Quick Response in Crisis Situations
Mobilize donors in no time: In times of environmental disasters and (inter)national conflicts, emergency relief campaigns are becoming increasingly important. Thanks to the TWINT Community, over CHF 10 million has already been raised for acute emergency aid in the past. Find out here how you can qualify for and register for an emergency campaign.
Are you ready to make even more of the TWINT Giving Portal?
Feel free to contact our campaign team at support@weunity.com.